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This time, I went back to my print roots — it’s nice to step away from the web coding sometimes — to create a business card for good friend Jeannie Wong, the lady behind JAMM Information Group.
Jeannie started up a new business focusing on helping small businesses and nonprofits in the Sacramento area get a leg up on social media. Most of these folks don’t have the time or the budgets to have someone help them with their marketing, so that’s where Jeannie comes in. She brings almost 25 years of writing and editing experience as a former journalist and features editor. She’s also social media-savvy and helps spread the word about her clients through those channels, putting out timely, smart and focused information out to the public (as opposed to just white noise and mindless chatter).
JAMM Information Group needed some business cards, so here’s the finished product:
Front of the card:
Back of the card:
Jeannie had a very simple aesthetic in mind and a very simple color scheme. In fact, she came to me with a roughed-out design and knew she wanted to use “We’ll JAMM for you.” as her tagline.
One of the things I thought would be nice to add to the design were some icons (where the writing, editing, social media parts come in). Icons have become a part of our visual culture, and since social media is big on icons (just look at how many Facebook Fs and Twitter Ts you see floating around), so I thought it would be nice to have that same kind of feel and idea on the business card.
I also used the speech bubble on the back of the card because I also feel that social media is all about creating buzz and jumpstarting a conversation about (insert topic here). That’s what JAMM Information Group is trying to do for its clients, but with this card, JAMM is also trying to promote itself and create its own buzz. So the speech bubble felt like an appropriate icon. Plus, it helps reinforce the name of the company in the tagline, and well, a company that will jam for you has got to be good, right?
The rounded corners on both the back and front of the card tied everything together and reflect the rounded corners of the speech bubble. They’re also nice separators. In hindsight, I probably should have made both of them connect in the same place from the front to the back, but maybe I’ll do that the next time Jeannie has to re-order cards.